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Weekly Beauty News Round Up | #4

I may have taken the week off last week, but, Thanksgiving! I ate like 9 pies and racked up so many purchases on my credit card that my head is still spinning. Black Friday hauling coming shortly to a blog near you, I promise.


The Art of Unboxing: Packaging Opportunity in the Age of Earned Content

I think it's pretty well-known in the beauty community that customers are now serving as brand ambassadors. This article goes behind the art of the "unbox" and why earned content is so important for brands.

Chantecaille bébé is Worth Knowing About

In a ridiculous (yet unsurprising) turn of beauty events, luxury beauty and skincare brand Chantecaille launches a luxury baby line. Now I love their Future Skin and heroic environmentalism as much as the next beauty junkie, but does your kid really need $55 body lotion? I guess if Honest is a little too pleb for you, maybe. 


Ruby Woo Addicts Rejoice: There's Now a Fragrance for That

MAC's latest offering is their Shadescents collection: a curated lot of six fragrances inspired by their most iconic lipstick shades (think Ruby Woo, Heroine). Each fragrance is comprised of just one standout note, and promise to be must-haves in their own right.


In an open letter to Donald Trump, cosmetic and personal care corporations stand up for Paris Climate Agreement

In a coordinated effort by some 300+ businesses, ingredient makers and major corporations including Unilever and L’Oréal call on new and current leaders to support a low-carbon economy and keep global temperature rise to a minimum.

Inside Glossier's Un-Marketing

Because everyone (including myself) is obsessed with this brand, I eat up dissenting opinions like candy. Very interesting deep dive into their referral program (& how it can plague the brand's social media channels) as well as some awkward outreach from community managers.


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