Drugstore Minute: L'oreal Purify & Mattify Pure Clay Face Mask Review

L'oreal Purify & Mattify Pure Clay Mask

SO MUCH L'OREAL ON THE BLOG. I can't help it. They've been consistently crushing the mass skin/hair/makeup game for the past few years, with no sign of slowing down. Do we think they're double dipping into the prestige formulas that they own? Probably. Am I mad about it?

Not one bit.

Not when it leads to me finding a kick-ass clay mask at the drugstore. Let me rephrase that - a kick-ass, non-drying but excellently mattifying, totally cleaning and calming clay mask at the drugstore. I'm really not a fan of Aztec Healing Clay or Queen Helene's Mint Julep Mask so this L'oreal Purify & Mattify Pure Clay Mask was a welcome change from the stripping, dry drugstore clays I've used in the past.

I was initially drawn to this product when I read that it contained montmorillonite clay, which can actually bind to oils (among other things...lots of hippie chatter about eating it and having it bind to "toxins" in the body) and help to draw them out, which is why you may see little oil dots on your larger pores when using. Upon first glance I thought this would contain French Green or "Sea" Clay, but it actually has a Kaolin base with some Moroccan Lava Clay added (both are great for oil absorption).

L'oreal Pure Clay Mask Review

I really enjoyed the effects of this, and as far as clay masks go it's very good. If I'm feeling oily/dirty/clogged (thinking this might be a good post-camping mask) I have been reaching for this, even though I have TONS of clays in my stash. This wouldn't be effective as an overnight spot treatment (for that I'd recommend Fresh's Umbrian Clay Mask or Peter Thomas Roth's Sulfur Mask) but it does work well to "suck out" impurities (I hate that phrase, but it's great for mental visualization). It's nicely mattifying overall without being too drying. That being said, I do have a very oily skin type so I tend to love products like this!

Overall, a great $12.99 spent. 8/10 would purchase again if I'm on a budget!


What it is:

  • A slightly-more-gentle-than-your-average-clay kaolin-based mask that absorbs excess oil and mattifies the skin 

Price & Price Per Oz: 

  • $12.99; $7.64 per oz

What it does: 

  • Mattifies! Balances! Purifies! It claims to do a lot, but really it will just remove surface oil with ingredients like silica, montmorillonite, moroccan clay and rice starch. It can help to balance an oily complexion if used 2-3 times per week

Good for: 

  • Oily or combination skin types
  • Anyone looking to remove surface oil
  • Budget babez

Bad for:

  • Super dry skin (use a clay like Glossier's Mega Greens instead) 
  • Those sensitive to fragrance (this contains both Eucalyptus and actual fragrance)

Any big triggers? 

  • Fragrance! (not big for me, but big for some)

Once I can whittle down my mask collection to something resembling a sane person's, I'm definitely going to pick up the Detox & Brighten mask in the same line - anxious to try more for sure!

No comments